Release date: February 18, 2023
A repository of quarterly data for the China smartphone market. This data is part of a series of reports tracking the wireless market:Shipping of smartphones and feature phoneseach quarter for more than 140 brands, covering more than 95% of the totalEquipment Deliveriesin the industry.
Those:Market Surveillance Service
| Smartphone Market Share in China (Shipments %) | ||||||
| The ground | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 |
| Apple | 12% | 22% | 18% | 13% | 14% | 22% |
| lively | 22% | 16% | 17% | 20% | 20% | 18% |
| OPPO* | 20% | 17% | 19% | 18% | 18% | 16% |
| TO HONOR | 18% | 17% | 20% | 20% | 17% | 15% |
| Xiaomi | 14% | 16% | 15% | 17% | 13% | 12% |
| Others | 14% | 12% | 11% | 12% | 18% | 17% |
#Ranking is after last quarter.
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Highlights:
- Apple saw 67% QoQ growth due to high demand for new iPhone 14 series. Apple's market share in China has now reached 22% in the fourth quarter of 2022.
- vivo dropped to 2nd place as the OEM market share fell to 18%.
- The large Chinese phone market share (Chinese OEMs) saw shipments drop year-on-year due to overall market instability due to frequent COVID lockdowns and weak economic conditions.
- Xiaomi maintained its position in the top five even though its market share fell to its lowest level in over two years. Xiaomi's market share in China reached 12% in Q4 2022.
- Huawei saw a 25% growth in its shipments, which helped it capture 8.7% of the Chinese market.
Note:
HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
* OPPO includes OnePlus since Q3 2021.
For our detailed research on smartphone market share in China in Q4 2022, click hereHere.
Smartphone market share figures are from:
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The data on this page is updated quarterly
See Also
Top 10 Mobile Phone Brands in India, 2022China: most popular smartphones 2022 | statisticsMost Popular Phone Brands (By Shows) [Updated Feb 2023]Top 5 Best Cell Phone Brands in 2022 RankedThis data represents the China smartphone market share by quarter (from 2020-2022) of top OEMs.
For detailed insights into the data, please contact us atkontakt(at)counterpointresearch.com. If you are a member of the press, please contact us atpress(at)counterpointresearch.comfor all media inquiries.
Highlights of Q3 2022
Release date: December 20, 2022
- Apple was the only major OEM in China to post a year-over-year increase, mainly driven by strong demand for the iPhone 14 Pro models.
- Other major Chinese OEMs saw sales decline year-over-year due to the general market slump attributed to frequent COVID lockdowns and a weak economic environment.
- Despite year-on-year sales declines, vivo, OPPO and HONOR remained the top 3 brands in China, while Xiaomi dropped one place to rank 5thOrt.
- Despite facing sanctions, Huawei also posted a year-over-year increase due to strong demand for its mid-end Nova 10 and premium foldable smartphones.
For our detailed research on smartphone market share in China in Q3 2022, click hereHere.
| Smartphone shipment market share in China (%) | ||||||
| The ground | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 |
| lively | 24% | 22% | 16% | 17% | 20% | 20% |
| OPPO* | 21% | 20% | 17% | 19% | 18% | 18% |
| TO HONOR | 9% | 18% | 17% | 20% | 20% | 17% |
| Apple | 12% | 12% | 22% | 18% | 13% | 14% |
| Xiaomi | 17% | 14% | 16% | 15% | 17% | 13% |
| Others | 17% | 14% | 12% | 11% | 12% | 18% |
*The ranking refers to the last quarter.
Note:
HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
OPPO has included OnePlus since Q3 2021.
Highlights of the second quarter of 2022
Release Date: August 15, 2022
- Huge smartphone market share gains were made by HONOR in the second quarter of 2022 as the OEM benefitedStrength in the premium market
- iPhone market share continued to grow, with Apple doing very well in the ultra-premium segment
ClickHereto read about the Chinese smartphone sales market in the second quarter of 2022.
(Video) Global smartphone shipments see Q4 slump, reach 2013 lows
| Smartphone shipment market share in China (%) | ||||||
| The ground | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 |
| TO HONOR | 5% | 9% | 18% | 17% | 20% | 20% |
| lively | 24% | 24% | 22% | 16% | 17% | 20% |
| OPPO* | 23% | 21% | 20% | 17% | 19% | 18% |
| Xiaomi | 15% | 17% | 14% | 16% | 15% | 17% |
| Apple | 13% | 12% | 12% | 22% | 18% | 13% |
| Others | 20% | 17% | 14% | 12% | 11% | 12% |
*The ranking refers to the last quarter.
Note:
HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
OPPO has included OnePlus since Q3 2021.
Highlights of Q1 2022
Release Date: May 15, 2022
- In the first quarter of 2022, Chinese smartphone shipments fell 19% year-on-year and 12% qoq to 73.7 million units.
- HONOR continued to outperform the market with sales growth of 190% YoY and 4% QoQ in the first quarter of 2022. HONOR led the market in the quarter, capturing a 20% market share.
- OPPO (including Oneplus) ranked second in Q1 2022 with 13.7 million units.
- Apple slipped to third place in the first quarter of 2022 with 13 million units. Though Apple's shipments were down compared to the fourth quarter of 2021, Apple still posted 11% year-over-year growth, driven by strong demand for the iPhone 13 series.
- vivo slipped to fourth place, down 42% year-on-year and 9% qoq to 12.5 million units in the first quarter of 2022.
ClickHereto read about the Chinese smartphone market in the first quarter of 2022.
| Smartphone shipment market share in China (%) | ||||||
| Marke | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 |
| TO HONOR | 7% | 5% | 9% | 18% | 17% | 20% |
| OPPO* | 17% | 23% | 21% | 20% | 17% | 19% |
| Apple | 17% | 13% | 12% | 12% | 22% | 18% |
| lively | 17% | 24% | 24% | 22% | 16% | 17% |
| Xiaomi | 13% | 15% | 17% | 14% | 16% | 15% |
| Others | 29% | 20% | 17% | 14% | 12% | 11% |
*The ranking refers to the last quarter.
Note:
HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
OPPO has included OnePlus since Q3 2021.
Highlights of Q4 2021
Release date: February 15, 2022
- Smartphone shipments in China fell 11% year over year to 84 million units. However, the market rose 9% sequentially in the fourth quarter of 2021.
- Apple's growth of 13% year over year and 95% quarter over quarter helped it lead the Chinese market and capture a 22% market share in Q4 2021.
- For the first time, HONOR ranked second after becoming an independent brand. It grew 100% year over year to 14 million units.
- vivo slipped to fourth place with ~14 million units in Q4 2021, but led the overall Chinese smartphone market in fiscal 2021.
ClickHereto read about the Chinese smartphone market in Q4 2021.
| China smartphone market share (%) | ||||||
| The ground | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 |
| Apple | 8% | 17% | 13% | 12% | 12% | 22% |
| TO HONOR | 13% | 7% | 5% | 9% | 18% | 17% |
| OPPO* | 16% | 18% | 23% | 22% | 20% | 17% |
| lively | 18% | 17% | 24% | 24% | 22% | 16% |
| Xiaomi | 13% | 13% | 15% | 17% | 14% | 16% |
| Others | 32% | 28% | 20% | 16% | 14% | 12% |
*The ranking refers to the last quarter.
Note:
HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
OPPO has included OnePlus since Q3 2021.
Highlights of Q3 2021
Release date: November 15, 2021
(Video) Chinese brands are losing to Apple & Samsung
- Smartphone sales in China grew 3% q/q in the third quarter of 2021 but declined 9% year-on-year.
- vivo led the market in Q3 2021 with a 23% share, followed by OPPO (20%) and HONOR (15%).
- HONOR was the fastest growing OEM (96% QoQ) in China for the quarter.
- China's 5G smartphone sales accounted for 79% of total smartphone sales in the third quarter of 2021.
| Smartphone shipment market share in China (%) | ||||||
| The ground | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 |
| lively | 16% | 17% | 18% | 21% | 23% | 23% |
| OPPO | 15% | 15% | 16% | 22% | 21% | 20% |
| TO HONOR | 14% | 14% | 9% | 5% | 8% | 15% |
| Xiaomi | 9% | 11% | 12% | 15% | 17% | 14% |
| Apple | 9% | 8% | 16% | 15% | 14% | 13% |
| Others | 37% | 35% | 29% | 22% | 17% | 15% |
*The ranking refers to the last quarter.
Note:HONOR divested from Huawei in Q4, 2020 and its market share does not include the Huawei family of brands volumes as of Q1, 2021.
Highlights of Q2 2021
Release date: August 15, 2021
- Smartphone sales in China fell by 13% QoQ and 6% YoY in Q2 2021.
- vivo led the market in Q2 2021 with a 23% share, followed by OPPO (21%) and Xiaomi (17%).
- Xiaomi was the fastest growing OEM (70% YoY) in China, followed by Apple (43%) and OPPO (37%).
| Smartphone shipment market share in China (%) | ||||||
| The ground | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 |
| lively | 17% | 16% | 18% | 17% | 24% | 23% |
| OPPO | 15% | 16% | 16% | 17% | 23% | 21% |
| Xiaomi | 29% | 10% | 13% | 13% | 15% | 17% |
| Apple | 11% | 8% | 8% | 17% | 13% | 14% |
| Huawei | 9% | 33% | 30% | 20% | 15% | 10% |
| Others | 19% | 17% | 15% | 16% | 10% | 15% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q1 2021
Release Date: May 15, 2021
- The growth of smartphone shipments in China turned positive in the first quarter of 2021.
- Smartphone shipments rose 36% to 90.7 million shipments compared to last year's COVID-hit first quarter.
- The quarter marked the inevitable succession in leadership from Huawei as the struggling handset maker struggled to sustain supplies.
- vivo and OPPO have emerged as the clear leaders, accounting for almost half of all smartphones shipped during the reporting period.
| Smartphone shipment market share in China (%) | ||||||
| The ground | 2019Q4 | 2020Q1 | 2020Q2 | 2020Q3 | 2020Q4 | 2021Q1 |
| lively | 17% | 17% | 16% | 18% | 17% | 24% |
| OPPO | 15% | 15% | 16% | 16% | 17% | 23% |
| Huawei | 25% | 29% | 33% | 30% | 20% | 15% |
| Xiaomi | 9% | 11% | 10% | 13% | 13% | 15% |
| Apple | 14% | 9% | 8% | 8% | 17% | 13% |
| TO HONOR | 10% | 12% | 13% | 13% | 7% | 5% |
| Reich | 0% | 0% | 0% | 0% | 2% | 2% |
| Others | 10% | 7% | 4% | 2% | 7% | 3% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q4 2020
Release date: February 15, 2021
- China's smartphone market declined 17% YoY in 2020.
- China's 5G smartphone sales accounted for more than 60% of total smartphone sales in Q4 2020.
- Huaweiand HONOR together took the top spot in the market, capturing a 41% share in 2020.
- Apple was the only brand to register positive YoY growth in the market in 2020.
| Smartphone shipment market share in China (%) | ||||||
| The ground | 2019Q3 | 2019Q4 | 2020Q1 | 2020Q2 | 2020Q3 | 2020Q4 |
| Huawei# | 40% | 35% | 41% | 46% | 43% | 30% |
| lively | 19% | 17% | 17% | 16% | 18% | 18% |
| Oppo | 18% | 16% | 15% | 16% | 16% | 16% |
| Xiaomi | 8% | 9% | 11% | 10% | 13% | 13% |
| Apple | 8% | 14% | 9% | 8% | 8% | 8% |
| Reich | 0% | 0% | 0% | 0% | 0% | 2% |
| Others | 6% | 9% | 6% | 4% | 2% | 13% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q3 2020
- Smartphone sales in China slowly recovered with 6% qoq growth in Q3. But growth was still down 14% year over year.
- Xiaomi outperformed the market as the only major OEM to post positive year-over-year growth in China in the third quarter.
- Huawei continued to lead the market with a 45% share in the third quarter (in smartphone sales). However, sales began to fall.
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| Smartphone shipment market share in China (%) | ||||||
| The ground | 2019 Q2 | 2019 Q3 | 2019 Q4 | 2020 Q1 | 2020 Q2 | 2020 Q3 |
| Huawei# | 35% | 40% | 35% | 41% | 46% | 43% |
| Vivo | 18% | 19% | 17% | 17% | 16% | 18% |
| Oppo | 19% | 18% | 16% | 15% | 16% | 16% |
| Xiaomi | 11% | 8% | 9% | 11% | 10% | 13% |
| Apple | 6% | 8% | 14% | 9% | 8% | 8% |
| Reich | 0% | 1% | 1% | 0% | 0% | 0% |
| Others | 11% | 6% | 8% | 7% | 4% | 2% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of the second quarter of 2020
- Smartphone sale inChinadeclined 17% YoY in Q2 2020. However, revenue rose 9% sequentially, indicating signs of recovery.
- Huawei captured a massive 60% share of the 5G smartphone market.
- Huawei achieved its highest ever share in China with 46% of the sales volume.
- Apple was the fastest growing OEM for the quarter (32% YoY).
| Smartphone shipment market share in China (%) | ||||||
| The ground | 2019 Q1 | 2019 Q2 | 2019Q3 | 2019 Q4 | 2020 Q1 | 2020 Q2 |
| Huawei# | 34% | 35% | 40% | 35% | 41% | 46% |
| lively | 19% | 18% | 19% | 17% | 17% | 16% |
| Oppo | 18% | 19% | 18% | 16% | 15% | 16% |
| Xiaomi | 12% | 11% | 8% | 9% | 11% | 10% |
| Apple | 9% | 6% | 8% | 14% | 9% | 8% |
| Samsung | 1% | 1% | 1% | 0% | 1% | 0% |
| Others | 7% | 10% | 6% | 9% | 6% | 4% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of the first quarter of 2020
- China's smartphone sales fell 22% year over year in the first quarter of 2020.
- With the exception of Huawei, all major OEMs experienced a year-on-year decline.
- However, 5G smartphone sales grew about 120% sequentially.5G-Smartphonesnow account for over 15% of all smartphone sales.
- AppleAndHuawei group, managed to increase its market share compared to the same period last year and significantly outperformed the overall market in the first quarter of 2020
| Smartphone shipment market share in China (%) | |||||
| The ground | 2019 Q1 | 2019 Q2 | 2019Q3 | 2019 Q4 | 2020 Q1 |
| Huawei# | 34% | 35% | 40% | 35% | 41% |
| lively | 19% | 18% | 19% | 17% | 17% |
| Oppo | 18% | 19% | 18% | 16% | 15% |
| Xiaomi | 12% | 11% | 8% | 9% | 11% |
| Apple | 9% | 6% | 8% | 14% | 9% |
| Meizu | 1% | 1% | 1% | 1% | 0% |
| Others | 7% | 10% | 6% | 8% | 7% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q4 2019
- China's smartphone market declinedfor the 10th consecutive quarter in the fourth quarter of 2019. The decline is expected to continue in the coming quartersdue to the impact of nCoV. The top 5 OEMs captured 90% of the total market in the quarter, compared to 87% a year ago. This is an indication of the ongoing consolidation in the market.
- Huawei(including HONOR) leads the Chinese smartphone market, capturing over a third of the total smartphone shipments. The OEM has focused its efforts on the domestic market following the trade ban, which has helped it post 12% year-on-year growth in the region. China now accounts for 60% of Huawei's global shipments.
- Oppo(19% YoY),Vivo(11% YoY) andXiaomi(8% year over year) all declined during the quarter. Amid the declining domestic market, OEMs have expanded overseas to seek growth.
- Applegrew 6% YoY, driven by the popularity of the iPhone 11 series, which was the firstIPhonewith two cameras and at a lower price than its predecessor.
- China led the global 5G marketContributed to over 67% of total 5G shipments in Q4 2019. This was driven by Huawei (including HONOR) which shipped over 6 million 5G devices in the region in the quarter alone.
| China smartphone share (%) | 2018 Q4 | 2019 Q1 | 2019 Q2 | 2019 Q3 | 2019 Q4 |
| Huawei# | 28% | 34% | 35% | 40% | 35% |
| lively | 19% | 19% | 18% | 19% | 17% |
| Oppo | 20% | 18% | 19% | 18% | 16% |
| Apple | 12% | 9% | 6% | 8% | 14% |
| Xiaomi | 9% | 12% | 11% | 8% | 9% |
| Meizu | 2% | 1% | 1% | 1% | 1% |
| Others | 10% | 7% | 10% | 6% | 8% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q3 2019
- Huawei (including HONOR brand)leads the Chinese smartphone market with a 40% market share, a record high. Huawei's total shipments in the third quarter reached 41.5 million units.
- ForVivo, the X27, Y93 and Y3 series were the highlights in terms of revenue contribution. while forOPPO, the A9 shipped nearly five million units in the third quarter, making it the best-selling model of the quarter according to our Model Sales Tracker.
- XiaomiSales continued to decline by 38% YoY due to the onslaught of the Honor brand on the one hand and the Oppo A series and Vivo Y series on the other.
- AppleiPhone sales fell 14% year over year. However, Apple's price corrections with iPhone 11 and XR, as well as the launch of a new color palette, stimulated demand in the last week of September, offsetting the sharp annual decline in July and August.
| China smartphone share (%) | 2018 Q3 | 2018 Q4 | 2019 Q1 | 2019 Q2 | 2019 Q3 |
| Huawei# | 23% | 28% | 34% | 35% | 40% |
| lively | 21% | 19% | 19% | 18% | 19% |
| Oppo | 21% | 20% | 18% | 19% | 18% |
| Xiaomi | 13% | 9% | 12% | 11% | 8% |
| Apple | 9% | 12% | 9% | 6% | 8% |
| Meizu | 2% | 2% | 1% | 1% | 1% |
| Others | 11% | 10% | 7% | 10% | 6% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q2 2019
- Huawei (including HONOR brand)leads the Chinese smartphone market with a 36% market share, a record high.
- Overall, the brands became the second and third largest brands in China for both OPPO and Vivo, with nearly 19% market share.
- Xiaomiis still in the recovery phase in the second quarter compared to a year ago, but increased by 8% qoq.
- AppleiPhones shipped fewer than six million, with a 6% market share, its lowest level in a year.
| China smartphone share (%) | 2018 Q2 | 2018 Q3 | 2018 Q4 | 2019 Q1 | 2019 Q2 |
| Huawei# | 26% | 23% | 28% | 34% | 35% |
| Oppo | 18% | 21% | 19% | 18% | 19% |
| lively | 19% | 21% | 20% | 19% | 18% |
| Xiaomi | 13% | 13% | 9% | 12% | 11% |
| Apple | 8% | 9% | 12% | 9% | 6% |
| Meizu | 2% | 2% | 2% | 1% | 1% |
| Others | 14% | 11% | 10% | 7% | 10% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q1 2019
- As the largest smartphone market in the world, the start of 2019 continues the slump from H2 2018.
- The continued decline is due to the general economic downturn in China, which has resulted in longer consumer replacement cycles for smartphones.
- Consumer demand remains divided. While some delay smartphone upgrades, others buy other electronic products to satisfy their desire for freshness.
- Other factors affecting revenue in the first quarter of 2019 include the lack of new product launches.
| China smartphone share (%) | 2018 Q1 | 2018 Q2 | 2018 Q3 | 2018 Q4 | 2019 Q1 |
| Huawei# | 22% | 26% | 23% | 28% | 34% |
| lively | 16% | 18% | 21% | 19% | 19% |
| Oppo | 18% | 19% | 21% | 20% | 18% |
| Xiaomi | 13% | 13% | 13% | 9% | 12% |
| Apple | 13% | 8% | 9% | 12% | 9% |
| Samsung | 1% | 1% | 1% | 1% | 1% |
| Others | 15% | 14% | 11% | 10% | 7% |
*The ranking refers to the last quarter.
#Huawei includes HONOR
Highlights of Q4 2018
- Huawei (including Honor) was the firm leader in China in 2018, capturing 25% market share. We saw outstanding entries from the Nova series in 2018.
- OPPO livesThe market share of has not changed much compared to 2017, but their sales have slightly decreased.
- applesVolume fell 12% year over year due to high ticket prices and the impact of competition. But it still has the highest sales among all brands.
| China smartphone share (%) | 2017Q4 | 2018Q1 | 2018Q2 | 2018Q3 | 2018Q4 |
| Huawei | 20% | 22% | 26% | 23% | 28% |
| Oppo | 17% | 18% | 19% | 21% | 20% |
| lively | 15% | 16% | 18% | 21% | 19% |
| Apple | 15% | 13% | 8% | 9% | 12% |
| Xiaomi | 15% | 13% | 13% | 13% | 9% |
| Meizu | 3% | 3% | 2% | 2% | 2% |
| Others | 15% | 15% | 14% | 11% | 10% |
*The ranking refers to the last quarter.
Highlights of Q3 2018
- There are signs of market consolidation in ChinaTop 5 OEMs reach 86%smartphone share in Q3, up less than 80% in the same period last year.
- Huawei (including Honor)was the leader in terms of sales volume and growth momentum in the third quarter, with its leadership position in China firmly entrenched23%market share.
- vivo at 4% YoYGrowth was the second-best selling brand in the third quarter, capturing a 21% market share.
| China smartphone share (%) | 2017Q3 | 2017Q4 | 2018Q1 | 2018Q2 | 2018Q3 |
| Huawei | 19% | 20% | 22% | 26% | 23% |
| Oppo | 19% | 17% | 18% | 19% | 21% |
| lively | 19% | 15% | 16% | 18% | 21% |
| Xiaomi | 14% | 15% | 13% | 13% | 13% |
| Apple | 10% | 15% | 13% | 8% | 9% |
| Meizu | 4% | 3% | 3% | 2% | 2% |
| Others | 15% | 15% | 15% | 14% | 11% |
*The ranking refers to the last quarter.
Highlights of Q2 2018
- OPPO and Vivo each secured a place on the list of best-selling models with their flagships, the R15 and X21.
- Apple iPhone X continues to outpace iPhone 8 sales in China on price declines and deals running throughout the quarter.
- The Honor 7C was the fifth best-selling model in the quarter. One of the main reasons for Honor 7C's success was its aggressive pricing (RMB 1100) and sale during618 Fest.
| China smartphone share (%) | 2017Q2 | 2017Q3 | 2017Q4 | 2018Q1 | 2018Q2 |
| Huawei | 20% | 19% | 20% | 22% | 26% |
| Oppo | 19% | 19% | 17% | 18% | 19% |
| lively | 17% | 19% | 15% | 16% | 18% |
| Xiaomi | 13% | 14% | 15% | 13% | 13% |
| Apple | 8% | 10% | 15% | 13% | 8% |
| Meizu | 4% | 4% | 3% | 3% | 2% |
| Others | 19% | 15% | 15% | 15% | 14% |
*The ranking refers to the last quarter.
Highlights of Q1 2018
- Huawei continues to lead the Chinese smartphone market with 22% market share, followed by OPPO and vivo with 18% and 16% market share, respectively
- Xiaomi (+51%) and Apple (+32%) were the fastest growing brands in the top 5
- Xiaomi was the fastest growing brand in China for the quarter. The growth was fueled by Xiaomi's expansion in the offline segment with aggressive promotions
- By the end of the first quarter of 2018, four of the top five smartphone OEMs had already launched their devices with notch displays in China
- Apple is now back in year-over-year growth for the first quarter since the first quarter of 2015, indicating that its older generation iPhone user base is now upgrading
| China smartphone share (%) | 2017Q1 | 2017Q2 | 2017Q3 | 2017Q4 | 2018Q1 |
| Huawei | 20% | 20% | 19% | 20% | 22% |
| Oppo | 17% | 19% | 19% | 17% | 18% |
| lively | 17% | 17% | 19% | 15% | 16% |
| Apple | 10% | 8% | 10% | 15% | 13% |
| Xiaomi | 8% | 13% | 14% | 15% | 13% |
| Samsung | 3% | 3% | 3% | 1% | 1% |
| Others | 25% | 20% | 16% | 17% | 17% |
*The ranking refers to the last quarter.
AppleHuaweiMeizuOppoSmartphonesVivoXiaomi
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